One of my closest friends was recently flipping through pages of her journal from a few years ago. She had written down manifestation statements back in 2021, setting up goals for herself to actualize in the next few years. “I’m so happy I was able to buy a house in the Dominican Republic by age 24” was one of them. “I’m so happy that, by age 25, I found someone who is right for me, loves me, supports me, and makes me a better person” was another. She cringed while reading them, but she also started tearing up because those two statements came true. 

I’m the kind of person that will try anything as long as it can’t hurt me. With manifesting, I always figured nothing necessarily bad could come out of it, so why not try it? When I first moved to Boston, I went to Salem and bought ‘magic’ candles from a witch store. They were color-coded to what aspect of life one wanted to manifest good things for: green for finances, white for peace, yellow for intelligence, and so on. I went home and lit the red candle, symbolic of love and attraction, and I let the wax melt onto a piece of paper where I had written about my crush on my now boyfriend. Did I feel silly, trying not to set off the fire alarms as I performed a ritual in my bedroom? Yes. Would I do it again? Probably. And THAT’s on girlhood.

I’ve been using the word ‘manifest’ a lot over the past few weeks, and the people around me have been using it as well. In our 20s, we’re all manifesting new jobs, better relationships, and internal peace. “Please manifest for me!” and “I’m manifesting it” and “Manifest good shit” have a surprising amount of hits in my text message results. I’ve never considered myself a believer of pseudosciences like astrology or chakra alignment, but I do think there’s something to be said about the mental energy that goes into getting what you want, along with the inherent determination that comes with it.

According to the Cambridge Dictionary, to manifest is to “imagine achieving something you want, in the belief that doing so will make it more likely to happen.” The word ‘manifest’ was looked up almost 130,000 times on the Cambridge Dictionary website in 2024, making it one of the most-viewed words of the year. In the United States, the idea of manifesting has grown less taboo with time, with many people turning to it daily.

Today’s concept of manifesting can be traced back to the New Thought Movement of the late 19th century, which is based on the idea that our thoughts and beliefs can have an influence on our health, prosperity, and success. The New Thought Movement emerged in the United States and Britain, drawing influence from the literary transcendentalists, the celebrity mesmerists, and, most prominently, Hindu philosophy. In Hinduism, manifestation is connected to the belief in Karma, meaning that our thoughts, intentions, and actions directly influence our reality.

In 2006, Rhonda Byrne published a best-selling self-help book, “The Secret,” exploring the topics of manifesting and the Law of Attraction, which centers on focusing your thoughts and energy on positive desires to attract positive life experiences. “The Secret” went on to sell over 35 million copies worldwide. The rise of celebrities like Jim Carrey, Oprah Winfrey, and Will Smith speaking about their practice of and belief in manifestation aided the book’s sales and reputation despite its lack of scientific foundation. 

Manifesting was brought back into the mainstream media during the early months of the COVID-19 pandemic, with people turning to the concept as almost a coping mechanism for the tough times ahead. During 2020, Google searches for the word ‘manifest’ rose by over 600%, and trends on social media skyrocketed with practices like positive affirmation statements and the 777 method. Pinterest saw a 565% increase in searches related to creating vision boards based on the cultivation of desired self-images. The conviction of social media participants seemed to be split in half, some manifesting comedically and others religiously. 

From candle ceremonies to Pinterest boards, the art of manifesting today has become a staple in Gen Z’s self-care and wellness culture. New research from American Express reveals that nearly seven in 10 Gen Zs (69%) engage in manifestation practices, with over half saying it’s to help them achieve their goals.

While there is certainly no evidence to support the idea that manifesting gives you exactly what you want without any work involved, there are legitimate mental health benefits to practicing it. If we look at manifesting as not just a trend, but not a whole identity, either, we see that it can be something of a self-care practice, promoting positive self-talk, long- and short-term goals, and confidence in those who participate. Many of us are ‘manifesting’ without even knowing it.

Implementing manifestation tactics like positive self-talk, personal affirmations, and goal visualizations into our daily lives has been shown to improve self-esteem, stress management, and well-being, as well as reduce symptoms of depression and anxiety. In studies by the National Institute of Health, self-talk specifically has beneficial effects on attention and emotion regulation and is widely used for performance enhancement in sports, academic engagement, and regulating anxiety or depression. Additionally, according to BetterHelp, “The latest research shows that the brain does not recognize the difference between real or imagined scenarios and that “rehearsing” future scenarios with visualization can build new neural pathways, calm anxiety, and increase confidence as you work toward your goals.”

Olympians across the globe have discussed the mental training that goes into achieving their dreams, from visualizing their race over and over again like Grant Holloway to posting manifestation statements on Instagram like Noah Lyles. It’s clear that the activities involved in manifesting are more than just wishing and wanting; they’re active steps taken to achieve one’s dreams. 

The truth is, when we show up our best, we do our best, both mentally and physically. If we are constantly telling ourselves that we don’t deserve something, that we aren’t good enough, or that we don’t believe in ourselves, it’s more likely we won’t even put the time or energy necessary into our goals. With that, how are we ever supposed to get what we want, or get closer to getting what we want? No one is saying you can just sit on your couch, light a bunch of candles, and wait for a million-dollar check to fall into your lap. Likewise, there’s nothing wrong with being mentally diligent and committed to your goals, either. 

I like to think of it as a self-fulfilling prophecy. A self-fulfilling prophecy, in a gist, is when what you predict to happen becomes what actually happens because it is what you expected to happen (I know, it’s a bit wonky). Basically, your actions end up aligning with your expectations. For example, let’s say I was going to a party, but I was afraid that no one was going to talk to me, and I wouldn’t make any friends. The self-fulfilling prophecy here would be that I went to the party, was too afraid to talk to anyone for fear of rejection, and consequently did not make any friends. I fulfilled the prophecy I set out for myself because I didn’t visualize a different outcome. It’s similar to people who say, “I’m going to fail the test anyway, so why even study?”

However, if I had told myself–whether it be by writing it down in a journal, visualizing the scenario in my head, or using positive self-talk to affirm my wants–that I was going to make friends at the party despite the chances of no one talking to me, I may have been more inclined to talk to people myself. I most likely would start up conversations with strangers and make friends via my own determination and confidence to get what I want. This is how I see manifestation: taking the time and energy to be specific about your desires and how you’ll fulfill them. “I will study, and my hard work will pay off.”

Of course, things don’t always go the way we want, and we can’t expect life to be all smooth sailing. We could easily talk to people at the party only to find out they’re kind of annoying and not really our speed. We could easily study all night and still fail the exam. We could easily be on time for the subway only for it to stand by at the stop before ours for 20 minutes. However, the point is that by focusing on the possible positive outcomes, we open ourselves up to opportunities that we may otherwise not have. If nothing bad can come out of it, why not give it a try?

Brenna Sheets is a graduate student in Emerson College’s Writing and Publishing M.A. program. Her hobbies include going on long walks, watching bad television, reading, and writing.