Posts Tagged ‘blog’

Fashion Is Meant To Be Disposable

Monday, August 11th, 2014

Gasp! If you’re really into fashion, I know how that sounds. Fashion is art and art is sacred, and this is sounding like an oxymoron?

Well, we are on the subject of modernity and if modernity is the inherent fiber that makes the American urban young-adult aesthetic as commercially successful and as cultural relevant as it is then fashion must be predisposed to imitating its nature, one that mutates and evolves. Which is why fashion is meant to be disposable—it’s meant to be functional and it’s meant to be aware of itself.

You have your  fashion staples, pieces that never go out of fashion, timeless pieces passed down from generations that remain profoundly embedded in the vision of every contemporary class of fashion makers and influencers since its time. We can cite Diane Von Furstenberg’s wrap dress as one of those revolutionary pieces that easily made themselves permanent fixtures of American fashion and are now deservedly iconic. Combining a minimalist design with equal parts high functionality and artistic direction is genius that transcends both time and culture. You can now walk into most fashion retail department stores around the U.S and see a wrap dress on display and it won’t feel retrospective or vintage. The prints, the colors, the textures even, will be as modern as our time but the design remains essentially classic.

Or we may look at a simpler paradigm…

American blue jeans, who doesn’t own a pair? This garment probably holds the same importance to the mediated image of American fashion as Bourbon whiskey does for American leisure. The key seemingly is a formulaic dose of design and function. A pair of denim trousers as an innovation at its time was simply a reaction to the social shift in the workplace. No longer did textile need to be spun at home by hand while adhering to dress etiquettes of propriety and decorum. Because of the much dirtier nature of  factory work and because of available means to mass produce, a new industrial population demanded more casual, more utilitarian fashion, in effect more disposable fashion— cheap practical simple design—fashion that was not in essence concerned  with art but with a primary objective of being wearable.

Inevitably, all fashion ends up reflecting on its approximate culture being bred from the intellectual and material resources of that culture. All design as a general rule takes a creative direction. But the more disposable fashion becomes, the less we see a creative direction in lieu of wear-ability and the more adaptable it is to our own creative expression. Fashion as a disposable commodity responds to the modernity of culture, our need for self-expression, our need for high functionality paralleled to the high-paced structures of our lives, and our endless appetite for consumption and instant gratification. Ideally, fashion has to be obsolete and we want it to be. When constantly seeking ‘the new’ and ‘the modern’, we don’t get that without recycling ‘the old’ to generate new ideas.

So we must go back to modernity and also understanding the instrumental role of fashion being functional for use and disposable for value. We may thus understand why the American aesthetic is ideal to be at the forefront of fashion globally—why people in all corners of the world aspire to the white tee and blue jeans, perfectly bracketed within urban young adult imagery, the most important shaper of culture

 

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Margael St Juste, Hunter College ’15

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The Fashion Complex You’re a Part of

Monday, August 11th, 2014

This blog series is a serialized look at fashion as a function and inspiration in our everyday lives. It explores the urban young-adult aesthetic in modern American culture, specifically in New York City. If you are reading this series, you’re somewhat familiar with urban fashion trends or perhaps you fit the aforementioned demographic. The urban young-adult aesthetic likely saturates every form of media from music to films and other visual arts that you consume. You find that a touch of it lingers in the background track of your favorite dance song when you hear heavy platform shoes on hardwood floors or the clink of metal on some over accessorized clubgoer. You notice that the film adaptation of your favorite young-adult series uses the popular color scheme from the runway that year. It is no coincidence that fashion concepts marketed to young-adults are such popular motifs in other art forms. The young adult is powerful in any form of art. The confluence of their unique and modern generational experience fused with newfound independent thinking, without fail, makes every generation of young adults the most important shapers of culture.

The term aesthetic generally conflates a vast concept of beauty and the perception of it through the senses. In fashion, it has a more direct association to the word style, the concept of self-identifying through clothes. Often it’s used to describe a brand or fashion house’s distinct personality.  That is what I mean when I talk of the urban young-adult aesthetic. I’m talking about the distinct ‘isms’ of this generation that are engaged in formulating this seamless urban attitude that is both commercially successful and culturally relevant.

Once we learn to recognize this phenomenon as part of our cultural affect, we can start to understand it—why the urban young adult is a universal landmark of aspiration on the runway and subsequently in our local fashion department stores. Firstly, being young is always en vogue. The fashion industry’s obsession with youth is another story altogether but it is important here to note since it’s all, believe me, very cyclical. What the urban young adult means to fashion however is newness and modernity. Fashion that adapts to us has the key to being successful.  Modernity, a tried and true American ‘ism’, allows for adaptability to changing times and markets. This series outlines five inherent concepts of the urban young-adult aesthetic that exemplify how it works and works so well.

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Margael St Juste, Hunter College ’15

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Write For Campus Clipper

Monday, September 2nd, 2013

 

Scenario 1: You’ve lived in New York City for the past year or two—or maybe your entire life. You’ve mistakenly taken the 4 train instead of the 5. The initial awe and shock of seeing street performers has worn off. You can successfully navigate through the tiny, winding streets of Chinatown and know where to get the best and cheapest bubble tea. You avoid the Thanksgiving Day Parade like the plague. You scoff at foreign friends’ suggestions to see Times Square or the Statue of Liberty. You know where the next Starbucks is without consulting your iPhone app (let’s be honest, thoughthe answer to this is usually one block from the last). You have funny stories about tourists and run-ins with celebrities, and you have much sought-after thoughts about what to do on Saturdays.

Scenario 2: You stepped off the plane at the LaGuardia airport just a few days ago. You’re reading this blog because you’re crazy excited but also a little terrified about living in this insane city. You want to record your first year experience and be part of a community of people who are making mistakes, making progress, and making a difference.

Scenario 3: You feel strongly about New York City. Maybe you’re like Walt Whitman. Maybe you just want to write poems about how wonderful everything is here. Maybe you want to rant about how the MTA messed up your morning commute again. Either way, you feel the need to share your stories, your sage advice, and your city with other people.

If any/all/a combination of these scenarios reminds you of yourself, you should seriously consider writing for Campus Clipper! We want to hear your regrets, your triumphs, and every experience in between!

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Katie Yee, Bennington College

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