Posts Tagged ‘marvel’

Venturing in the “Forbidden Planet”

Monday, March 31st, 2014

My trip into the “Forbidden Planet” comic book store was a cool, and surreal experience. Tucked away on the side of Broadway by Union Square, one person referred to it as a “geek haven.”

She later went on to say, “As someone who loves comics, graphic novels, collectible figures, etc., I don’t know why it took me this long to visit Forbidden Planet, which I am told, is a NYC classic and institution for comic books and the like. I am actually ashamed that it took me this long. I can spend hours here, easily. It’s not an overwhelming store by any means. The layout is well-organized, and their comics and graphic novels are placed in alphabetical order on the shelves. Very cool collectible figures and toys are prominently displayed at the front.”

Doesn’t that mean that because comic book stores like the “Forbidden Planet” are thriving, that the comic book industry is also at a peak? Or has the digitalization of comics caused a decrease in actual comic sales?

Vaneta Rogers, comic book sales blogger  explained, “”Publishers taking chances with increased discounts and returnability on certain launch titles has helped retailers find the ceiling easier on those titles,”On-time shipping also helps keep cash flow positive. Compelling stories shipping on a regular schedule are key to maintaining strong comics sales. We’ve gone through a major sea change, much like in the mid/late 80’s where both of the major publishers (Marvel and DC) have raised the grass and planted new seed in the last two years,” Wellman said. “This has led to some grumbling from old time readers, but also much excitement from new blood who has been watching blockbuster super-hero movies for the last decade and just waiting for the perfect ‘jumping-on’ point.”

So the increase in comic book sales, stems from the newfound appreciation created by the release of superhero movies, like the Avengers.

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Portrayal of Women in the Avengers

Monday, March 31st, 2014

the portrayal of women in comics is reflective of the portrayal of women in society. At first I thought about the character, the Black Widow, played by Scarlett Johannsen. She appears to be a strong female lead, who not only partakes in the action, but also has emotional scenes. But has Marvel accomplished in showing a female lead in a way that is positive?

Comics, from its initial fanbase, has predominantly appealed to male audiences. The female characters and superheroes created are geared to the majority male community, rather than attempt to appeal to female reader. Does it just stem from the fact that Marvel is just making sure that it survives as a business?

Although many female superheroes were created, very few starred in their own series or achieved stand-alone success. Take for example, the fact that no female superhero hero movie has ever been made that has garnered success. The use of women as plot devices, whose main function is to prompt the hero into action as a defender or in seeking revenge, has been criticized. Black Widow’s function, within the Avenger’s movie, was derived from the function of the other characters. In other words, the Black Widow, as a sole character, would have no merit.

What does that say about our society? That women can’t be independent from men? That a girl has to dress in all leather, of which the Black Widow dons within the Avengers, in order to be just as much of a fighter as the teammates? The form-fitting leather is something that objectifies both the character and the actress, in order to appeal to the dominating male audience.

Because the Avengers is reflective of modern society its portrayal shows how progressive society has become towards women, but also shows where society is lacking. We have progressed, but not enough for sexism to be completely abolished.

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Is Marvel’s Influence Affecting Young Boys?

Sunday, March 2nd, 2014

I am not a psychologist, and the only exposure that I have to males that are under the age of ten is my younger brother. That being said, from what I know of my brother and his friends, The Avengers has adopted a sort of mythology around it.

As done by el-grimlock on deviantart.

For the group of nine year olds that frequented my house, the Avengers team were very much alive. Playing with action figures, and watching the cartoons on TV, the boys gave me surprising insight into their own perception of the hit series.

One boy, James, explained to me “ Bruce Banner became the Hulk when angry, and because he the Hulk was green, Bruce was jealous of all the other people who didn’t have to change and smash things.”

As simplistic as his explanation was, there was also some validity to it. The intricacies that Marvel likes to weave around its story lines is very present within Bruce Banner’s story arc. Let me try to make sense of it: Captain America was a runt of a soldier during World War II, who was going to sidelined during the war given his severe asthma. As a good patriot, Captain America desired to fight for his country against the Nazi forces so when given the option to be a human trial for an experimental ‘serum’ he took it.

Fast forward to around the Cold War era where Bruce Banner, a scientist researching gamma-radiation, attempts to replicate the previously mentioned ‘serum’.  Bruce was powered by ambition and the the desire to impress, which led to accidentally using the radiation on himself, forgoing both medical and scientific protocol of extensive trials before human testing. In a nutshell, what caused the character to head down that path was ambition, a word that is usually correlates with greed.

Did the other boy’s have similar insights?

Yes they all did. While I was first surprised, I now realize that it is because The Avengers broaches topics that are universally understood.

Did boys see the brawny Avenger’s team, and think that masculinity only equated to appearance?

My own opinion is that to a certain extent, yes. The action scenes, the gear that the actors are made to wear, everything emphasizes the physique of the actors. Take for example Chris Hemsworth, the actor who plays Thor. The uniform he wears is tight fitting, and cuts off at the shoulders displaying his impressive musculature.

The basis of which I wrote this chapter was the TedX talk done by Colin Stokes, How Movies Teach Manhood. Stokes draws his analysis from Disney Princess movies, and explains that while female empowerment in cinema is on the increase, the idea that males can be masculine and emotional has still not been explicitly shown.

The basis of this chapter was the TedX talk done by Colin Stokes, How Movies Teach Manhood. Stokes draws his analysis from Disney Princess movies, and explains that while female empowerment in cinema is on the increase, the idea that males can be masculine and emotional has still not been explicitly shown.

I think that because Marvel is including children in the target audience, some tangible or visible acknowledgment that masculinity is not only appearance, is necessary. Has Marvel accomplished this with the female characters?

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The Avenger’s Influence on Generation Z: A Brief History of Comics

Wednesday, February 19th, 2014

A Brief History of Comics

When I started this endeavor, I was a superhero enthusiast and was faced with the endeavor of writing about something that had depth. Do comic books have depth? With a glance at the cartoonish drawings, and the speech bubbles that peppered each page a person may be quick to give a resounding no. But why then have comic books been the source of entertainment for generations?
Entertainment, many fans agree, has both complexity and a real humanism about it. But isn’t that a curious thing to think about; the fact that even though most comics have superhuman characters, and otherworldly qualities there is something strictly realistic- even human- about the universe and characters that have been constructed.

Perhaps to understand the influence comics have on modern American society, I must recount the history behind them. Comic strips paved the road for the rise of American comic books; the Funnies (comic strips) appeared every Sunday much to the amusement of the 1930’s American. With this newfound creation, the combination of words and images connected people of all ages and intelligence level.

Comic strips grew so popular that the publishers began to reprint collective groups of comic strips in book form of which the first was the Famous Funnies (Stephen Krensky “Comic Book Century: the History of American Comic Books).[1] Cheaper than fighting for the rights to print already printed material, artists and writes began to form collective groups that created original material, of which the formation of Marvel stems.  In the coming chapters I will be focusing on Marvel’s The Avengers in particular. The history of The Avengers is a bit more complex and will be delved into throughout the book. But for a little background, the series started in the 1960’s has transformed from a cult following to a cultural phenomena. While the rotation of characters is too varied to list, the famous battle cry of “Avengers Assemble” is one of the constants about the series.

I have a few theories on why comics (and their subsequent movie creations) have such a great appeal. One, and perhaps the most obvious, is that it is a form of escapism. Comic strips were originally created to ease the depressive moods of unemployed workers during The Great Depression in the thirties (Krensky). That legacy continues in allowing today’s people a realm of hi-definition CGI action scenes and intense character development. My second theory is that there is a very human desire to be recognized, and seeing superheroes garner that recognition gives people hope that they too can do the same.
My driving question will be to investigate whether The Avengers has depth, and further, what effect it may have on today’s society. In the pages that follow, I will share my research and observation of comic book’s influence on my generation.


[1] Krensky, Stephen. Comic book century: the history of American comic books. Minneapolis: Twenty-First Century Books, 2008. Print.

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This is written by Francesca Ciervo, Freshman at NYU.

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