Before I start, I’d like to give a quick shout out to the Campus Clipper. The Campus Clipper has been offering awesome student discounts in NYC, from the East Side to Greenwich Village. The company helps support students in so many ways, from their coupon booklet to their Official Student Guide. Now, on to the blog!
SOCIAL MEDIA AND MUSIC ARTISTS
Social media sites are another great way to discover new music. It’s also a great platform for artists to get recognized and develop their fan base. One of the best examples of social media serving this two fold purpose is Justin Bieber. All that kid had to do was post videos of himself on Youtube and he got picked up by a record label. Now, whether you like it or not, you can’t walk into a store without seeing his face on some kind of merchandise.
Another example of fans connecting to and creating a fan base for a new artist is Swedish musician Lykke Li. Some of you might have never heard of her but may know her as “the girl who did that one song with Drake” or “the girl who did that one song with Kanye West.” And for those of you who don’t know her, listen to any soundtrack from any action movie with a woman as the star from the last year or so and she’ll be there. Back to my point, she got her start on Myspace back when social media was still steaming up. She gained such a large fan base that she couldn’t be ignored anymore. She is still relatively unknown but obviously rappers Drake and Kanye West knew her fans were on to something and put her on their tracks.
Social media sites have the capacity for an artist to post their music, photos, videos and other content for you, the fans. If you ‘like’ their Facebook pages or follow them on Twitter, you can find out about concert dates or new albums before people who aren’t as social media savvy.
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By Janet Reyes
A few words from the Campus Clipper –
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